L'Hima
From the feed to a stand people queued at
L'Hima makes sliced chicken and turkey roulades and cold cuts in Algeria. We designed its social media presence, from product carousels and brand posts to profile picture options, and the graphics for its stand at the Algiers Sports Festival in May 2025, where the team served free sandwiches to athletes and families for three days at the Bab Ezzouar skatepark.
The challenge
Cold cuts are bought on habit, at the counter. L'Hima needed a feed that made its packs look as appetising as the product, and a stand at a crowded sports festival that people would spot from across the square and want to try.
The solution
Product carousels that put each pack in a fresh, ingredient-led scene, brand posts around the line 'L'authenticité en tranches', and profile picture options built on the red-and-green logo. For the festival, wraparound counter graphics on black with the logo at eye level and large food visuals, so the stand read from a distance.
Three days of queues at the stand, with free sandwiches for athletes and families.
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